Working with executive teams to accelerate enterprise value through disciplined commercial and sales operations improvement — connecting sales execution directly to EBITDA, margin, and cash.
A clear, data-backed view of the sales engine — identifying revenue leakage, margin erosion, growth constraints, and immediate value creation opportunities.
Focus extends beyond diagnosis into practical recommendations and hands-on implementation. Underperforming or fragmented Go-To-Market functions are transformed into scalable, data-led revenue engines.
Capability combines strategic thinking with hands-on delivery across RevOps, Finance, and technical execution — including data analytics, reporting, and AI-enabled solutions.
ICP, segmentation, product-market fit, stage definitions, conversion metrics, and forecasting — built around revenue and margin outcomes.
A repeatable engine across inbound, outbound, and partnerships, with clear cost-per-lead and acquisition benchmarks.
Methodology, qualification, proposal governance, pricing discipline, and CRM adoption — for consistent win rates and margin control.
Benchmarks on revenue per rep, quota attainment, ramp. Team design, coverage, incentives aligned to commercial behaviour.
Structured forecasting, pipeline inspection, CRM architecture, data integrity — a single source of truth with actionable insight.
Visibility on CAC, LTV, payback and segment margin. Retention, churn, and expansion strategies that turn growth into cash.
A multi-tenant analytics and RevOps platform that turns CRM, finance, and operational data into the numbers leaders actually run the business on — gross margin by consultant or product, pipeline health, cash conversion, and forecast risk.
Request a demoAutomated ingest from your CRM and finance systems — contracts, accounts, invoices, journals — reconciled against the GM ledger.
Ledger built around Gross Profit with explicit unallocated balancer — so every dollar reconciles to the P&L.
Ask natural-language questions across your data; canonical routing for GM, pipeline, and performance questions.
Row-level isolation across tenants with org-scoped data, audit trails, and role-aware access.
Cost of sales reduced from 15% to 9% of revenue through redesigned commission frameworks.
Workforce restructuring and GTM redesign while growing total Gross Profit.
Delivered through targeted commercial strategy and execution — a scalable platform for continued expansion.
Organisational restructuring aligning cost base and capacity to revenue and cash — predictable cash position.
Pricing strategy across Government and Enterprise panels — new client acquisition, retention, and improved contract economics.
Centralised, automated BI frameworks replacing fragmented reporting — KPI accountability and real-time decisions.
Thorough analysis of business performance, operational structures, financial health, and data integrity. Strategic needs assessments, efficiency reviews, and gaps in process and reporting.
Fit-for-purpose strategies, commercial frameworks, and operating models. Program design, financial structure realignment, reporting upgrades, and capability-building.
Hands-on partnership to embed change — launching commercial models, restructuring operations, enabling data-led decision-making, removing blockers, driving accountability.
Sustainable leadership handovers, operating rhythms, continuous improvement. Ongoing oversight, mentoring, and refinement of reporting tools to ensure continuity.
Carrying a margin, forecasting, or RevOps problem you'd like a sharper view on? Send a note — replies typically within a business day.